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Search engines are known to always change or update their search engine algorithm, the search engine algorithm contains that different search ranking criteria or factors on how a website is going to be ranked or if the website is ready to be indexed in the search engine’s database. The continuous or constant upgrade of the search engine algorithm is primarily geared to improving the search engine results page of a search engine and the SERP’s improvement is aimed towards displaying the most relevant websites according to the search query of the user. Conforming to the search engine algorithm’s criteria is a very difficult thing to do because of the mere fact that search engine algorithms are kept secret. It is because of this that many webmasters have evolved into becoming SEO companies or SEO consultants whose primary goal is to have their target website rank high in the search engine’s SERP, which can only be achieved by practicing proper SEO techniques and researching for new ways on how to incorporate new internet technologies in order to gain traffic and a good search engine ranking.

Many search engine optimisation companies are always on the lookout for such algorithm changes which can be measured or seen through the observation of the drastic change in the ranking of their target website. Google is a search engine company that is most sought after by SEO Companies and SEO consultants because of the fact that it is the search engine that is being utilised by around 65%-70% search engine users. However, Google has recently created or updated their search engine algorithm which affected a lot of websites especially those that are considered to be large websites. The algorithm change of Google which now favors quality sites that are using long tail keywords for long tail queries have affected large websites that has several dedicated web pages for product descriptions. E-commerce sites are generally affected since the web page containing the product description only has a small number of content as well as a short tail keyword.

Although such is the current situation Google is set to make several algorithm changes which would help in the development and increase the accuracy of the search engine results page of Google.

Google the foremost search engine have released an improved version of their Friend Connect Service. The Friend connect service is another tool from Google that allows people to add social networking features and other plug-in tools in their websites. These features aims to increase the possibility of people being connected with other people that have the same interest as theirs and allowing them to add contents to their sites as well as incorporating advertisements. A familiar purpose? Well of course because it is also one of the purposes of the different social media networks.

The new features from Googles’ Friend Connect service starts off with gathering information from users through a poll, this feature allows you to create a poll that you can ask your site visitors about question relating to your website. The different interests and data that your visitors have entered may be utilised and shared to the other users or visitors in your website wherein they could assess whether you have the same interests and hopefully you could connect with each other.

In addition the Friend Connect service from Google allows you to create customised newsletters and send the same to the different users as classified according to their interests, this is made possible by utilising the different data that you have gathered.

The Friend Connect from Google is very versatile because it allows you to connect it with your google adsense account in order to make the ads being displayed in your website to be more personalised increasing your chances of click through. Finally it is so versatile that the Google Friend Connect allows you to use it along with other third party services.