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Search engine optimisation is composed of several strategies, from content structuring to link building the different process involved were developed in order to conform to the “researched” search engine algorithm for the ultimate purpose of gaining traffic going to the website and gaining conversions which in turn increases conversion rates. In the latest observations regarding the search engine algorithms of search engines, it seems that loading speed is now being taken into consideration as one of the criteria for determining the ranking of a certain website. The incorporation or addition of this criterion into the search engine algorithm of the different search engines adds a new dimension in the field of search engine optimisation, because of the fact that speed in loading is not controlled directly by SEO’s bur rather by website designers. It is then the duty of the website designers to increase loading speed while sacrificing some design concepts in the web page.

If loading speed is really going to be implemented as one of the criteria in the search engine algorithm in every search engine then there would be several advantages and disadvantages that could emanate from this move by the search engines.

The Advantages are as follows:

1.    The different search engine results would yield or prove to be more productive both in the part of the internet user and the search engine. A website that would have an increased loading time as compared to the normal loading time would give a new dimension in the way the different search results are displayed when clicked. Since many website owners would like to optimise their websites in terms of speed in loading it is therefore to be expected that all those who would visit a website via the search engines would have a better user experience and a much faster experience at that.

2.    Since internet users would favor faster loading time for websites, it would now be expected that the world of search engines would also increase in speed, this means that every search engines would then have to improve their algorithm in order to efficiently display the search links faster than before, a move that would benefit the internet users.

3.    Increasing the website speed would also increase the entrepreneurs’ ROI or return of investments, this is because of the fact that internet users would have a better internet search experience and thus would be favored by internet users in general, consequently increasing revenue through adsense or any similar marketing strategies.

Google the foremost search engine have released an improved version of their Friend Connect Service. The Friend connect service is another tool from Google that allows people to add social networking features and other plug-in tools in their websites. These features aims to increase the possibility of people being connected with other people that have the same interest as theirs and allowing them to add contents to their sites as well as incorporating advertisements. A familiar purpose? Well of course because it is also one of the purposes of the different social media networks.

The new features from Googles’ Friend Connect service starts off with gathering information from users through a poll, this feature allows you to create a poll that you can ask your site visitors about question relating to your website. The different interests and data that your visitors have entered may be utilised and shared to the other users or visitors in your website wherein they could assess whether you have the same interests and hopefully you could connect with each other.

In addition the Friend Connect service from Google allows you to create customised newsletters and send the same to the different users as classified according to their interests, this is made possible by utilising the different data that you have gathered.

The Friend Connect from Google is very versatile because it allows you to connect it with your google adsense account in order to make the ads being displayed in your website to be more personalised increasing your chances of click through. Finally it is so versatile that the Google Friend Connect allows you to use it along with other third party services.